The majority of potential guests already use social media on a daily basis — especially Instagram, TikTok, and Facebook. If your restaurant isn’t visible there, it’s missing out.

Many people use their social media today as a kind of search engine, for example when they need to find a new place to eat.

 

Social media is perfect for food photos, videos of dishes, restaurant atmosphere photos and behind-the-scenes content. It creates excitement and engagement. They say you eat with your eyes - this also applies online.

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Guests "tag" you, share their experience and recommend the restaurant to friends – a kind of digital word-of-mouth that is worth its weight in gold.

 

 

 

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Social media is perfect for showcasing a place's personality, values, style, and vibe. It helps build loyalty and stand out from the competition.

 

Greater awareness = more traffic on your media = more guests = greater revenue

 

 

Social media makes it possible to communicate directly with guests, answer questions, receive feedback and build relationships.

Here you may also be lucky that some of your guests will act as ambassadors for your company, as they come again and again and want to mention your company in a positive way.

You can target ads precisely by geographic area, interests, age, etc. This means that the marketing reaches those who might actually visit the restaurant.

You can launch a campaign for a new menu, event or discount today – and see the impact tomorrow. At the same time, you can easily adjust content and strategy on an ongoing basis.